📊 ED-97: Pro Landing Page Engagement Analysis
Complete End-to-End Funnel Analysis · Jul 4 – Oct 2, 2026 · Revalidated Oct 9, 2026
Source: tt-dp-prod.events.enriched_pk · bots excluded · unique cookie_id among landers
Executive Summary
14.9%
Overall conversion to signup CTA
- ✅ Below-the-fold waypoint events are tracking in BigQuery (
tt-dp-prod.events.enriched_pk).
- 🔴 Pro Statistics is critically underused (229 users / 0.04%) — redesign or remove.
- 📈 Partner & Comparison have high reach (~61–62%), but these look near-fold, not true below-hero engagement.
- ⚠ True deeper mid-page reach (CRM ∪ testimonials ∪ jobs) is 14.5% — matches prior <30% intuition; do not use 69.6% / 59.5% as “scroll below hero.”
⚠ BLOCKER: Downstream Business Questions / Payment funnel still incomplete for attribution. Prefer aggregated onboarding/payment tables over raw event scans.
Complete Funnel: Landing Page → Signup
Step 1: Landing Page
100%
557,743
↓ 37.9% never fire any waypoint
Step 2a: Any waypoint (near-fold + mid-page)
62.1%
346,473
↓ most of these are Comparison / Partner only
Step 2b: Deeper mid-page (CRM ∪ testimonials ∪ jobs) — use this
14.5%
80,975
↳ search / CTA are above-fold (not required to scroll)
Step 3: Category Search
18.6%
103,959
↓ 20.0% drop from search → signup
Step 4: Signup Button Click
14.9%
83,180
⚠ Critical drop-off pattern
~62% fire a near-fold waypoint, but only 14.5% reach deeper mid-page modules and 18.6% search.
Search/CTA are above-fold paths — do not model “below-fold → search” as a required sequential funnel.
Prior artifact rates (e.g. 69.6% / 59.5% “below-fold”) used a broad waypoint union and are not the right “below hero” metric.
Below-the-Fold Modules: Engagement Breakdown
Which sections do visitors view? Out of 557,743 landing-page visitors (landers).
| Module |
Unique users |
% of landers |
Notes |
| 🏢 Partner |
344,591 |
61.8% |
Near-fold rate — verify placement |
| ⚖ Comparison (“see how TT is different”) |
340,522 |
61.1% |
Near-fold / high page |
| 🔌 CRM Integrations |
79,628 |
14.3% |
Deeper mid-page |
| ⭐ Testimonials |
68,449 |
12.3% |
Deeper mid-page |
| 💼 Real Jobs |
65,165 |
11.7% |
Deeper mid-page |
| 📊 Pro Statistics |
229 |
0.04% |
Likely broken tracking |
| 💲 How pricing works |
— |
— |
Missing from BQ |
🚨 Pro Statistics — unusable
Only 229 users (0.04%) viewed this section. Remove it to reduce noise, or completely redesign content/positioning (and fix tracking).
✅ Strong near-fold performers
Partner (61.8%) and Comparison (61.1%) reach most landers. Treat as primary above/near-fold content — not evidence that users deeply scrolled the page.
Module Engagement Heat Map
Question: How many visitors engage with each module? (% of 557,743 landers)
Low
High · grey = not tracked
| Module |
Views overall |
Views mobile |
Views desktop |
Clicks overall |
Health |
Recommendation |
| Partner |
61.8% |
68.0% |
54.7% |
— |
Excellent |
Verify placement; expand near-fold value |
| Comparison |
61.1% |
67.3% |
53.8% |
— |
Excellent |
Keep as core clarity / differentiation |
| CRM Integrations |
14.3% |
21.3% |
4.5% |
— |
Good |
Optimize · mobile-weighted |
| Testimonials |
12.3% |
20.0% |
0.9% |
— |
Good |
Optimize · cold on desktop |
| Real Jobs |
11.7% |
19.3% |
0.6% |
— |
Good |
Optimize · cold on desktop |
| Pro Statistics |
0.04% |
~0% |
0.1% |
— |
Critical |
REMOVE / fix tracking |
| Category search |
— |
— |
— |
18.6% |
Good |
Above-fold primary CTA path |
| Signup CTA |
— |
— |
— |
14.9% |
Good |
Above-fold conversion |
Interactive Sheet version: ED-97 Module Engagement Heatmap
📊 Praveen’s module analysis summary
- High performers (50%+): Partner & Comparison — core near-fold value props.
- Mid-tier (11–15%): CRM, Testimonials, Real Jobs — true below-hero content; optimize for mobile first.
- Critical (0.04%): Pro Statistics — remove or fully redesign + fix tracking.
- Clicks for content modules are not instrumented yet — only search + signup CTA.
Module performance recommendations
- Priority 1: Treat Partner & Comparison as primary near-fold surfaces; confirm they aren’t over-firing.
- Priority 2: Lift mid-tier modules (CRM / Testimonials / Real Jobs), especially on desktop (currently <5% deeper mid-page).
- Priority 3: Remove Pro Statistics (no signal) and add pricing waypoint if that module is live.
- Priority 4: Eng: add per-module click events so the Views + Clicks heat map is complete.
Device Performance: Above vs Below Fold
Above-fold performance
| Device |
Landing |
→ Search |
Search % |
→ Signup CTA |
Signup % |
| Mobile |
331,243 (59%) |
67,021 |
20.2% |
50,617 |
15.3% |
| Desktop |
225,084 (40%) |
36,515 |
16.2% |
32,233 |
14.3% |
| Tablet |
1,599 (0.3%) |
446 |
27.9% |
345 |
21.6% |
Below-hero (deeper mid-page) by device
| Device |
Any waypoint % |
Deeper mid-page % |
| Mobile |
68.1% |
21.6% |
| Desktop |
53.3% |
4.0% |
| Tablet |
75.7% |
20.1% |
📱 Mobile is #1 traffic source and reaches mid-page ~5× more often than desktop. Below-fold tests will be mobile-weighted unless desktop scroll improves.
Mapping to Learning Agenda Themes
| Learning theme |
Represented in |
Engagement |
Recommendation |
| Clarity |
Comparison, Real Jobs |
341K + 65K |
✅ High near-fold — KEEP |
| Education |
Testimonials / mid-page |
68K (12.3%) |
⚠ Moderate — OPTIMIZE |
| Proof / Trust |
Testimonials, Partner |
68K + 345K |
✅ Expand proof on mid-page |
| Differentiation |
CRM, Partner |
80K + 345K |
✅ Prioritize; CRM is mid-page limited |
| Language |
All sections |
Cross-cutting |
⏳ Test messaging variants |
| Segmentation |
Real Jobs |
65K (11.7%) |
⚠ Needs expansion (esp. desktop) |
🎬 Next test recommendation
Prioritize above-fold / near-fold Proof & Differentiation (Partner + Comparison are already seen by most visitors).
For below-fold tests, run on mobile-first hypotheses — desktop deeper mid-page is only 4.0%.
Data Blockers & Next Steps
❌ What we cannot yet measure
- Business Questions step → clean downstream funnel
- Payment completion attribution from module views
- Which modules drive payment vs drop-off
- Per-module clicks (Views-only heat map for content modules)
✅ Immediate actions
- Retire 69.6% / 59.5% as “scroll below hero.” Share 14.5% deeper mid-page (mobile 21.6% / desktop 4.0%).
- Remove/redesign Pro Statistics (0.04%).
- Confirm Partner vs Comparison placement in the page DOM / intersection thresholds.
- Optimize landing → search (−81% drop) — biggest above-fold friction.
- Eng: module click events + pricing waypoint + stats tracking fix.
- Data Eng: aggregated onboarding/payment tables for downstream attribution.
vs prior artifact: Same Jul 4–Oct 2 window. Module VIEW uniques nearly match (Δ tens of users).
Prior search ~107K omitted ~71K UNKNOWN-device searches. Prior “below-fold” union headlines (69.6% / 59.5%) are not the right below-hero metric and the 382K figure is not reproducible from the documented SQL.